Fitness Program Offers New, Lower Cost Digital-Only Option

Fitness Program Offers New, Lower Cost Digital-Only Option

Well onTarget® and the Fitness Program are not available to all members. Check Blue Access for MembersSM or ask your benefits administrator to see if you have these benefits.

The Fitness Program has added a new digital-only plan option so you can stay physically fit in your own home. This option costs $10 per month, a lower price than other plan options.

Digital Classes and Videos

The digital plan option allows you to stay active from the comfort and safety of your own home while saving money.

The digital-only plan is provided through BurnAlong and gives you full access to thousands of digital fitness videos and live classes. Digital classes available include cardio, bootcamps, barre, yoga and more.

Live classes are available in dozens of categories. All classes are led by wellness professionals. You can get inspired by others in the community and take live classes with friends, regardless of where they are in the world. 

How Do You Get the New Option?

To get started with BurnAlong, just sign into your Well onTarget® Fitness Program account and click Explore BurnAlong to create your complimentary account.

You can access BurnAlong classes and programs directly through the BurnAlong website or mobile app. Your BurnAlong account will remain active as long as your Well onTarget Fitness Program membership is active.

Not already a Fitness Program member? To enroll in the Fitness Program, log in to Blue Access for MembersSM (BAMSM). Then go to Quick Links and choose Fitness Program.

Choose the plan that best meets your needs. If you choose an option that includes gym membership, be sure to select the fitness location that is best for you. Enter the code JUNESTART during enrollment to join for free before June 30.

You can also enroll by calling 888-762-BLUE (2583) Monday through Friday, between 6 a.m. and 6 p.m. MT (7 a.m. and 7 p.m. CT).

Join for Free in June

You can join the Fitness Program for free for the month of June. The enrollment fee of $19 will be waived for eligible new members who sign up from June 1 to June 30, 2021.* To qualify for the waived fee, you’ll be asked to enter the coupon code JUNESTART at the time of checkout.**

Fitness Program Membership

The Fitness Program membership fee varies by option, now including the digital-only option. If you prefer to join a gym, the number of facilities in the network depends on which plan option you choose. Gym locations are available near your home and work and anywhere in the U.S.

The Fitness Program allows you to:

  • Select a plan option that best suits your lifestyle based on location and facility access.
  • Access all locations within your purchased plan as well as locations in any of the lower-priced plan options.
  • Participate in studio classes including yoga, martial arts, Pilates and others.

You can access your account from anywhere with the mobile app. The free Well onTarget Fitness Program app is available from both the Apple and Android app stores. Search for Well onTarget Fitness Program. Once you’ve downloaded the app, log in using your Blue Access for Members log in information.

*After June 30, 2021, regular enrollment fees will apply to all new memberships.
**This offer can’t be combined with any other promotional offers.
Individuals must be 18 years old to purchase a membership. Dependents, 16-17 years old, can join but must be accompanied to the location by a parent/guardian who is also a Fitness Program member. Check your preferred location to see their membership age policy. Underage dependents can log in and join through the primary member’s account as an “additional member.”
The Fitness Program is provided by Tivity HealthTM, an independent contractor that administers the Prime Network of fitness locations. The Prime Network is made up of independently owned and operated fitness locations.
BurnAlong is an independent contractor that offers digital fitness activities for Fitness program members with coverage through Blue Cross and Blue Shield Plans in Illinois, Montana, New Mexico, Oklahoma and Texas. No endorsements, representations or warranties are made regarding third-party vendors and the products and services offered by them.
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas make no endorsement, representations or warranties regarding third-party vendors and the products and services offered by them.
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