BCBSMT Launches The Big Blue Sky Initiative

Blue Cross and Blue Shield of Montana (BCBSMT) recently launched a major statewide educational campaign called The Big Blue Sky InitiativeSM to help fight opioid abuse, rising suicide rates and meth and heroin epidemics that are spreading across Montana.

The Big Blue Sky InitiativeSM is ready to put resources in the hands of the communities we serve, so we all get through this together.

As the state’s leading health insurance company, BCBSMT believes it’s our responsibility to step up to the plate and be a leader in this incredibly important effort. The strong, residual message of the campaign is that there is hope and help available to overcome addiction and prevent suicide.

In the coming months, there will be ads on television, the radio, in print, and on digital devices promoting the campaign. As the campaign rolls out, we hope that you are able to promote it with your family and friends, so we can all become advocates for a better Montana.

By bringing health care providers, community groups, state and local governments and other stakeholders together to fight this fight, we can set a positive example for years to come. Because with everyone’s help, there’s hope. The blue sky is the limit to what we can do together to help make everyone happy and healthy. 

Please visit BigBlueSkyInitiativeMT.com to take action, find support, and view some of BCBSMT’s work in these areas.

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