Get Fit for Less with the Well onTarget Fitness Program

I’m always looking for new ways to be healthy and have a more balanced life because I know being healthy in my daily life will help me avoid health risks in the future. In my search, I discovered the Well onTarget Fitness Program available to me through my Blue Cross and Blue Shield of Montana health insurance. The program gives me an affordable gym membership and discounted access to more than 9,000 fitness clubs across the country. Before I decided to enroll, I did some research. All members who bought a health insurance plan through the Health Insurance Marketplace can join the Fitness Program. If you purchase coverage through your employer, contact your benefits administrator or visit Blue Access for Members℠ to inquire about your benefits. If you need more reasons to join the program, here are a few.

It’s inexpensive.
I can go to any network gyms for a one-time $25 enrollment fee and $25 a month, plus any taxes. When I compared gym prices, I found the Well onTarget Fitness Program is one of the best gym membership deals. The Fitness Program lets you get in shape while saving money.
During the month of August, eligible BCBSMT members can join the Fitness Program with no initiation fee*.

It’s flexible.
I’m so glad there’s no hassle of a yearly commitment and cancellation fees. The Fitness Program is a month to month gym membership. With so many gyms in the network, I can exercise while traveling, too!

It’s convenient.
The network of locations has some of the nation’s leading fitness clubs, regional chains and local facilities. I can fit a quick workout into my day when and where I want because I there’s a network gym near my home and office.

It’s easy to join.
I joined online by logging into my BCBSMT account. (If you are not already registered for Blue Access for Members℠ , you can read more about the benefits in Using Blue Access for Members.) I clicked on “Fitness Program” link in the Quick Links section of the homepage, and followed the steps. It guided me all the way through the registration process.

If I wanted to enroll by phone or had questions, I could call (888) 762-BLUE (2583) Monday through Friday, 8 a.m. – 9 p.m., in any continental U.S. time zone.

The Fitness Program has lots of extra benefits including:

  • Online enrollment and tracking
  • Automatic monthly payment withdrawal
  • A free month*** of membership for referring qualifying new members
  • Access to discounts through a nationwide Complementary and Alternative Medicine
  • (CAM) network of 40,000 health and well-being providers such as massage therapists, personal trainers and nutrition counselors and over 39 specialties like acupuncture, holistic practitioners, mind-body relaxation and more. These complementary and alternative medicine benefits really help lower stress.

It’s easy to track my health.
With constantly changing technology, health tracking devices have had an impact on our culture. Now, it’s possible to connect a Fitbit®, Apple® Health and many other apps** and devices to the Well onTarget portal. Daily health numbers appear right on my homepage including my calories burned, steps taken, minutes of activity and miles walked or run. It offers a lot of encouragement to keep up the good work. To see my stats, I just have to log in to or click on “Well onTarget” in the Quick Links menu in Blue Access for Members℠ .

For more information, head over to our FAQs and check out our BAM and Well onTarget content!

I’m grateful to have so many tools and resources available to me to help me be healthy. It was a relief to find an affordable gym membership with so many options.

* After August 31, 2016, the regular enrollment fee of $25 will apply to all new memberships. Members must be 18 or older to join the Fitness Program.

**BCBSMT does not guarantee that these services or products will function on any particular hardware or devices. Individuals are responsible for obtaining and updating compatible hardware or devices necessary to access and use these services. Check with your carrier to see if additional charges may apply.

The Well onTarget program is not endorsed by, affiliated with or sponsored by Fitbit or Apple.

The Fitness Program is provided by Healthways, Inc., an independent contractor which administers the Prime Network of fitness centers. The Prime Network is made up of independently owned and managed fitness centers.

*** Current members of the Fitness Program will receive one free month (value of $25) during the next billing cycle upon enrollment of a qualifying new member. Limit of one referral per current Fitness Program member per month.