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Well onTarget® and Blue PointsSM are not available to all members. Check Blue Access for Members or ask your benefits administrator to see if you have these benefits.
The merchandise mall will be replaced by digital gift cards. The new redemption process will be available in the Well onTarget portal and the AlwaysOn wellness mobile app.
Log in to wellontarget.com to redeem your Blue Points balances for merchandise before the end of this year. Any Blue Points balances not redeemed will roll over to 2025. But you will no longer be able to redeem them for items from the merchandise mall.
Starting next year, Blue Points will be redeemable for digital gift cards from a variety of merchants. Members will have over 100 merchants to choose from. The redemption experience will be smoother with more flexible options including the redemption amount (the dollar amount).
More information will be shared with you later this year. In the meantime, remember to log in to wellontarget.com before the end of the year to redeem your balances for items in the merchandise catalog. If you have points remaining after the end of the year, those points will roll over into the new digital gift card program.