Look for a New Blue Points Rewards Experience in 2025

Look for a New Blue Points Rewards Experience in 2025

Well onTarget® and Blue PointsSM are not available to all members. Check Blue Access for Members or ask your benefits administrator to see if you have these benefits.

Some changes are coming to your Well onTarget rewards experience. The Blue Points merchandise mall will retire at the end of 2024.

The merchandise mall will be replaced by digital gift cards. The new redemption process will be available in the Well onTarget portal and the AlwaysOn wellness mobile app.  

Important Step to Take Before End of this Year

Log in to wellontarget.com to redeem your Blue Points balances for merchandise before the end of this year. Any Blue Points balances not redeemed will roll over to 2025. But you will no longer be able to redeem them for items from the merchandise mall.

How Will It Work?

Starting next year, Blue Points will be redeemable for digital gift cards from a variety of merchants. Members will have over 100 merchants to choose from. The redemption experience will be smoother with more flexible options including the redemption amount (the dollar amount).

More information will be shared with you later this year. In the meantime, remember to log in to wellontarget.com before the end of the year to redeem your balances for items in the merchandise catalog. If you have points remaining after the end of the year, those points will roll over into the new digital gift card program.

Blue Points program rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal for more information. Member agrees to comply with all applicable federal, state and local laws, including making all disclosures and paying all taxes with respect to your receipt of any reward.
The Well onTarget program is offered to you as part of your health plan benefits. Participation in the Well onTarget program, including the completion of a Health Assessment, is voluntary, and you are not required to participate. Visit wellontarget.com for complete details and terms and conditions.
The AlwaysOn app is owned and operated by Onlife Health Inc. Onlife Health Inc. is an independent company that provides digital health management for Blue Cross and Blue Shield of Montana.